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Tires and Wheels | The C&C Auto Show - C & C Automotive Blog

Archive for the ‘Tires and Wheels’ Category

C & C Automotive Tire Safety: Washington vs. Lincoln

Wednesday, January 25th, 2012


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Welcome to the C & C Automotive blog. Today, let’s talk about the effect of tire tread depth on braking. When talking about stopping power, most of us Evans drivers tend to focus on our brakes. But our tires are where the rubber meets the road. So having good brakes isn’t enough. Safe Evans drivers need to have tires with enough traction to translate braking power into stopping power.

C & C Automotive Tire Safety Washington vs. LincolnLet’s focus on stopping in wet Evans conditions. In order for a tire to have good contact with the road, it has to move the water out of the way. If it can’t move the water, the tire will actually ride on top of a thin film of water.

That’s called hydroplaning. If it’s really bad, Evans drivers can actually spin out of control. At best, you won’t stop as fast.

So how does a tire move water? It has channels for water to flow through. Look at your SUV tire and you’ll see channels: channels that run around the tire and channels that flow across the tire. They’re designed to direct water away from the tire so it can contact the road better.

And the deeper the channel, the more water it can move. A brand new C & C Automotive tire has very deep channels and can easily move a lot of water. As the tire wears down, the channels become shallower and can move less water. When it wears down enough, it can seriously affect your ability to stop your SUV on wet Evans roads.

So that’s why it’s so important to replace our SUV tires when they get worn. Consumer Reports and other advocate groups call for a standard of 3/32 of an inch and they have the studies to prove it.

By comparison, you’ve probably seen the wear indicator that’s molded into tires. When tires are worn 3/32 of an inch, the tread wear bar is visible. So the recommended standard has twice the tread depth as a completely worn out SUV tire.

At C & C Automotive, we want our customers to know that the deeper recommended tread depth makes a big difference. Stopping distances are cut dramatically on wet Evans roads. A safe stop from Georgia freeway speeds with 4/32 of an inch of tread would result in a crash with worn out tires.

There’s an easy way to tell when a tire’s worn to 4/32 of an inch. Just insert a quarter into the tread. Put it in upside down. If the tread doesn’t cover George Washington’s hairline, it’s time to replace your SUV tires. With a Canadian quarter, the tread should cover the numbers in the year stamp.

Many Evans car owners have heard of this technique using a penny and Abe Lincoln’s head. That measure gives you 2/32 of an inch – half the suggested amount. Of course, SUV tires are a big ticket item. Most of us in Evans want to get as many miles out of them as we can. But there’s a real safety trade-off. It’s your choice.

Fuel Saving Tip: Tire Pressure Saves Fuel In Augusta

Tuesday, August 9th, 2011


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Under-inflated tires waste gas for lots of folks in the Augusta area. Think how hard it is to walk in sand – you just have to work harder because of the resistance. When your tires don’t have enough air in them, their rolling resistance is dramatically increased and it simply takes more gas to get from Augusta to Augusta.

Augusta Tire Pressure Always check your tire pressure when you gas up at one of our local Augusta service stations. If they’re low – even just a little bit – bring them up to proper pressure. There’s a sticker on the inside of your driver’s door that gives the manufacturer’s recommended tire pressure.

And don’t rely on your tire pressure monitoring system to alert you to when you need more air. The TPMS system is set to warn you when pressure drops twenty percent below recommendations. That’s severely under inflated and you needed more air a long time ago. And if you have a slow leak – get it fixed right away at C & C Automotive.

Get some air and save some gas.

When Are Your Tires Worn Out?

Wednesday, June 29th, 2011

Hey Augusta, are your tires worn out? What is the standard for our Georgia streets? How can you tell on your SUV?

While there may be legal requirements for the Augusta area, there are safety concerns that go beyond meeting minimum replacement mandates.

2/32 is the depth of the tire tread wear indicator bars that US law has required to be molded across all tires since August 1, 1968. When tires are worn so that this bar is visible, there’s just 2/32 of an inch – 1.6 millimeters – of tread left. It’s that level of wear that’s been called into question recently.

We’re referring to the Consumer Reports call to consider replacing tires when tread reaches 4/32 of an inch, or 3.2 millimeters. And the recommendation is backed by some very compelling studies.

The issue is braking on wet surfaces in and around Augusta. Most of us think of our brakes doing most of the work, but if you don’t have enough tread on your tires, the brakes can’t do their job. When it’s wet or snowy, the tread of the tire is even more critical to stopping power.

Picture this: you’re driving over a water covered stretch of road near Augusta, Georgia. Your tires must be in contact with the road in order to stop. That means that the tire has to move the water away from the tire so that the tire is actually contacting the road and not floating on a thin film of water.

Floating on the surface of water is called hydroplaning. So if there’s not enough tread depth on a tire, it can’t move the water out of the way and you start to hydroplane.

In the study a section of a test track was flooded with a thin layer of water. If you laid a dime on the track, the water would be deep enough to surround the coin, but not enough to cover it.

A car and a full-sized pick-up were brought up to 70 miles per hour, or 112 kilometers an hour and then made a hard stop in the wet test area. Stopping distance and time were measured for three different tire depths:

  • New tire tread depth
  • 4/32 of an inch
  • 2/32 of an inch

So what happened with the 2/32 tires on the car? Get this – when the car had traveled the distance required to stop with new tires, it was still going 55 miles an hour. Stopping distance was nearly doubled to 379 feet and it took 5.9 seconds.

Wow! That means if you barely have room to stop with new tires, you would hit the car in front of you at 55 miles an hour with the worn tires.

Now, with the partially worn tires – at 4/32 of an inch – the car was still going at 45 miles an hour at the point where new tires brought the car to a halt. It took nearly 100 feet more room to stop and 1.2 seconds longer. That’s a big improvement. We can see why Consumer Reports and others are calling for a new standard.

Of course, stopping distances were greater for the heavier pick-up truck.

How do you know when your tires are at 4/32 of an inch? Easy; just insert a quarter into the tread. Put it in upside down. If the tread doesn’t cover George Washington’s hairline, it’s time to replace your tires. With a Canadian quarter, the tread should cover the numbers in the year stamp.

You may remember doing that with pennies. A penny gives you 2/32 to Abraham Lincoln’s head. The quarter is the new recommendation – 4/32.

How do people feel about replacing their tires earlier? Well, tires are a big ticket item and most people want to get the most wear out of them that they can. But do you want that much more risk just to run your tires until they are legally worn out?

For us, and we would guess for many, the answer is “no”.

C & C Automotive
990 Telfair Street
Augusta, Georgia 30901
706-724-0900

Tire Maintenance In Evans

Wednesday, June 15th, 2011

With the recent focus in Evans on improving fuel economy, we’ve been told how important it is to maintain our tire pressure.

Everyone in Evans knows that tires wear out, but we all want to make them last as long as possible because they’re fairly expensive to replace. In addition to saving gas, properly inflated tires last longer. Under-inflated tires will wear out more quickly.

Some people in Evans wonder if there is benefit to adding a few extra pounds of pressure when they fill up their tires. But actually, there isn’t. In fact, there are very good reasons not to over-inflate your tires. For one, the middle of the tread will wear unevenly because the full tread is not contacting the road properly. That also adversely affects your handling.

Come in and see us about tire maintenance for your Augusta, Georgia vehicle.
C & C Automotive
990 Telfair Street
Augusta, Georgia 30901
706-724-0900

Every vehicle in the Evans area has a sticker on the driver’s side door jamb that tells you the manufacturer’s recommended tire pressure. This recommendation is an integral part of the vehicle’s suspension tuning. A lot of engineering actually goes into the recommended tire pressure, so it’s important to follow it.

What else do we need to know about tire maintenance? Tire rotation and balancing are very important. Let’s start with rotation. Because the front tires handle the brunt of turning forces, the shoulders of the front tires wear more quickly than the rear tires. We rotate the tires so that they all get to do some duty on the front and they’ll all wear evenly over their life.

For most vehicles, front tires are rotated to the rear and vice versa. Others recommend a cross rotational pattern. Some vehicles use an asymmetrical tire so those tires need to stay on either the right or left side – it’ll say which on the tire. Some high performance cars have asymmetrical tires and different sizes on the front and rear. These can’t be rotated at all. Your owner’s manual will have details for your car.

How often should you rotate your tires? Your owner’s manual will have a recommendation. Your service advisor at C & C Automotive can do a visual inspection to let you know if it looks like it should be done. The interval is typically around 5,000 miles.

You know, some people don’t think new tires need to be balanced. What they aren’t taking into account is the wheel. Between the wheel and the tire – even a new tire – there’s enough variation to require balancing.

When you add the valve stem and tire pressure monitoring sensors required on new cars, balancing is definitely in order. When a tire’s out of balance, it’s actually hopping down the road. You’ll feel the vibration through the steering wheel if a front tire’s out of balance and through your seat if it’s a rear tire.

Proper wheel balance promotes tire life and increases safety. Historically, lead weights have been attached to the wheel to bring it into balance. Lead gives some environmental concern, so steel weights are starting to be substituted.

Also, always use the same size tire on an axle. Different size tires on the front or on the back can lead to some real handling problems. And tire manufacturers recommend that when you get two new tires, they be installed on the rear because that’s where you need the most traction to avoid spinning-out.

Saving Lives In Augusta With Tire Pressure

Wednesday, May 4th, 2011

All new passenger vehicles on our Augusta Georgia roads now have tire pressure monitoring systemsTPMS for short. They are designed to alert you if your tires are under inflated. Since they are fairly new, a lot of people have questions about TPMS.

First off, the most important thing is that you still need to check your tire pressure every week – or at least every time you gas up. The TPMS system alert comes in when your tire is twenty percent below the factory recommendation. So if the recommended pressure is thirty five pounds per square inch, the TPMS warning won’t come on until the pressure is at twenty eight pounds. That’s significantly under-inflated. Enough to raise safety concerns.

The worst is tire failure. A severely under inflated tire can overheat and fail. Also, handling degrades to the point that you may not be able to steer out of trouble. Also under-inflated tires wear out faster and they waste fuel. So it’s costly to not stay on top of proper inflation.

What’s the practical value of the TPMS system? Well, it’s twofold. First, it can alert you when your tire is losing pressure due to a puncture or a bent rim. That’s an important warning that you might not have gotten until next time you gassed up.

The second is that we all occasionally forget to check our tire pressure. So it’s a failsafe system to let you know there’s a problem brewing.

Other things can cause your TPMS system to go off. The system also monitors itself. The sensors that are mounted in the wheels have little batteries that send a signal to the monitor. The batteries go dead over time and the TPMS system will let you know. And the sensors could break. Also road salt from our Augusta Georgia roads can ruin them.

There’s also a hassle factor that your Augusta Georgia tire center has to contend with. For example, when you have your tires rotated in Augusta, the TPMS system has to be re-calibrated so that it knows which tire is on which corner of the car. Same is true for when you have new tires or winter tires installed. Flat repairs, as well.

That takes extra time. And it requires the right equipment and training. Special – and expensive – tire change machines need to be used with some sensors. It’s all complicated by the fact that there are a number of different TPMS systems in use so the tire professionals at C & C Automotive need equipment and training for each kind. Tire centers have had to raise the price of some of these basic services to offset their increased costs.

Also if you add custom wheels on your SUV, you need to put in new TPMS sensors if your originals won’t work on the new rims. If you don’t your TPMS light will be on constantly and you won’t have the benefit of the warning system.

All in all, the mandated TPMS systems will save lives, so they’re worth the added hassle and expense.

Nitrogen Fill For Tires in Augusta Georgia

Thursday, April 28th, 2011

So, everyone in the Augusta Georgia area knows how great helium is – you know, party balloons, squeaky voices. But a lot of people around Augusta still haven’t heard about the benefits of nitrogen in your tires, and how it can help your tires. Here’s some great advice from AutoNetTV, brought to you by C & C Automotive.

Nitrogen has actually been around for a long time in the Augusta Georgia commercial sector, but it’s just starting to catch on for private vehicles in the 30901 zip code area.

Why nitrogen in your tires? Air is air, right? Actually, it turns out there is a difference.

Contact C & C Automotive to learn more about nitrogen in your tires
You can find us at:
990 Telfair Street
Augusta, Georgia 30901
Or call us at 706-724-0900

The heart of the matter is maintaining proper tire inflation. When your tires are properly inflated, they last longer, handle better and more safely, and save you money at the gas pump.

The problem is that tires filled in Augusta with regular air can lose a pound and a half of air pressure every month. This just happens as the oxygen in the tire seeps out. So if you don’t check your pressure for a month or two, well, you can be significantly low – low enough to actually affect your handling, shorten tire life and waste money at the fuel pump.

How does nitrogen help? Regular air contains about 78% nitrogen. Nitrogen is the largest molecule in air. It’s dry and non-flammable. Air also contains 21% oxygen, which is smaller and seeps out of the tire three to four times faster than nitrogen.

So, a tire filled with nitrogen at C & C Automotive will take about six months to lose as much pressure as regular air does in just one month. So it’s more forgiving for those who don’t check their pressure every week.

Also, when oxygen is at higher temperatures – like those inside your tire when you’ve been driving for awhile – it oxidizes the inside of your tire. Getting the oxygen out of your tire means that it’ll last longer.

Who’s using nitrogen? Well, let’s start with NASCAR and Indy. These racers like nitrogen’s ability to maintain consistent tire pressure and reduce tire temperatures under very demanding conditions. The US government requires all commercial aircraft to have nitrogen in their tires. NASA and the US Military use nitrogen. The mining industry has been filling those “humongous” tires with nitrogen for years. And semi trucks and trailers are starting to use nitrogen extensively.

You may have heard some detractors of nitrogen. But the studies and white papers from tire and vehicle manufacturers demonstrate that the technology really works.

In fact, a prominent consumer research group did a study where they filled some tires with air and some with nitrogen and stacked them outside for a year. They observed that the nitrogen filled tires did hold their pressure better, but they couldn’t see the economic benefit. But that particular test has very little to do with the real world. Most tires are actually holding up cars and they also get driven around and do a lot of work. So if nitrogen helps them last longer, saves gas and gives safer handling, it’s worth considering.

Learn more about nitrogen in your tires by watching our attached auto tips video from AutoNetTV.

Buying the Right Tires and Wheels In Augusta Georgia

Wednesday, March 2nd, 2011


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Everyone in Augusta Georgia eventually replaces their tires, whether it’s because they’re worn out or they’re just looking for something different. There are so many great tire choices in Augusta Georgia, it can be difficult to sort them out. Let’s group the broad spectrum into several categories that will help in the selection process.

One category is often referred to as “summer tires”. Summer tires are designed to be driven on the road when temperatures are generally above 45 degrees. Their tread design is optimized for traction on dry roads in Augusta Georgia and they’re also able to effectively displace water on rainy roads.

Augusta Selecting Tires and Wheels Now the rubber compound gets a little hard and stiff as temperatures drop below 45 degrees as it occasionally does here in Augusta Georgia. And the tread which handles dry roads so well, can get packed with snow or mud – which provides very little traction in those conditions.

So if you live where its summer all year round, these tires will work well for you. If you like maximum performance in warm weather, but still live where it gets cold and snowy, you’ll want to change your summer tires for winter tires as the weather starts to change.

Summer tires can be purchased with an emphasis on handling performance, smooth ride or long life. Your Augusta Georgia tire professional at C & C Automotive can help you find the right tire for the way you drive.

As you can imagine, winter tires are designed to work very well in snow and ice. Their tread is designed with many channels and grooves that throw the snow out of the tread as the wheel turns. This means the tire is always be able to bite into the snow.

The rubber compound used in winter tires is specially formulated to be flexible at temperatures below 45 degrees. This maximizes cold weather traction. When it gets warmer, the softer rubber will wear faster on warm dry pavement than summer tires, so change them out once the weather has turned.

There’s a range of tires within the winter tire category. If you live where there’s a lot of snow and ice, look for the mountain and snowflake icon that signifies a severe snow rating. If you have milder winters and still want a performance component, they make a winter tire for you as well.

For many people, an all-season tire is the answer. You will give up some of the performance at the extreme ends of the summer tire/ winter tire spectrum, but you will find a long wearing tire that gives both good highway performance and winter traction on our Augusta Georgia roads.

Within the all-season category, there are many choices that you tire advisor can help you evaluate.

C & C Automotive
990 Telfair Street
Augusta, Georgia 30901
706-724-0900

Outside of these three main categories, some people in Augusta with trucks and SUVs like a tire that is designed for both on-highway and off-highway use. They can handle the rocks and bumps off-road, but still work well on the street. Again, many options depending on the relative emphasis on on-road verses off-road.

You may want new wheels to go with your new tires – well, there are hundreds and hundreds of styles to choose from. That’s a matter of personal taste. If you want to change the size of your wheels and tires, do get some professional help.

The computers on your vehicle are programmed to the size of wheel and tire combination that comes from the factory. Tire size affects various computer controlled functions like anti-lock brakes, traction and stability controls, speedometer and odometer. Of course, you want these systems to work properly. The computers can be re-programmed for different tire sizes.

And if you want to increase the size of your wheels and tires, you’ll want so help to make sure they’ll fit in the wheel wells of your vehicle without rubbing during turns or over bumps.

The Fallacy of Cheap Tires

Tuesday, September 14th, 2010

Do you ever shop for shoes in one of our Augusta area shoe stores?
When buying a running shoe, is quality important?
Does durability matter as long as the shoes look fabulous?
Would you rather have one pair of long lasting shoes or two pair of lower quality shoes at the same price?

Is the warranty important when buying tires?

When you choose new tires in Augusta, what’s the most important factor for you?

Give us a call at C & C Automotive at 706-724-0900 for tire recommendations.

You know, buying tires in Augusta is a big deal. It’s a big ticket item so you know you’ll be spending a lot. You’re not only concerned about the price, but you want to know that it’ll be a long time before you need to buy new tires again.

And of course there’s the safety aspect as well. The tires do a lot of work – they carry the weight of the vehicle and you and your passengers. They need to be up to the task. You want to be sure they hold the road and provide good traction. If you carry heavy loads or tow a trailer, the tires need a high load rating to be up for the job.

As a tire professional, I think it’s important that people understand the effect of price on a tire’s performance and durability. When I was a kid, my dad had a saying. He said, “Pay twice as much and buy half as many”.

Dad applied that to a lot of things. He thought that one high quality suit would last longer and look better than two cheap suits. The saying really seems to hold true when it comes to shoes and boots, too.

I buy high-quality work shoes because I spend a lot of time on my feet. They’re more comfortable, have important safety features like steel toes and non-slip soles – and they last at least twice as long as cheap shoes. I feel I get very good value for my money.

I apply the same thinking to tires. The major tire brands that you’re familiar with are known as Tier 1 tires. These tires are well-engineered and very high quality. Comparable tires are usually in the same price range from brand to brand.

Stepping down in price you come to private label tires. Some large tire store chains carry tires with the chain’s own brand. It’s important to know that most private label tires are built by the same Tier 1 brands that you are familiar with – so they are a quality product. You can ask your tire professional who makes their private brand.

The lowest priced tires on the market are Tier 3 tires. These tend to be imported from China or South America. Since you get what you pay for, you can’t expect a Tier 3 tire to deliver the same performance and durability as the others.

So let’s say you need new tires. You’ve determined the features you need. So you have several options, including price options. Now, you’ve probably heard the term ‘it’s a 40 thousand mile tire’ or ‘it’s a 60 thousand mile tire’. Simply put, the manufacturer warrantees the tire for ‘X’ number of miles. If that’s important to you, look for the warranty.

What’s the difference in the tires with higher mileage warranties? It’s the rubber compounds and the amount of tread material. As you might expect, you’ll pay more for the longer-lasting tire.

Now the cheapest tires you can find won’t have a manufacturer’s mileage warranty or if it does, it’ll be relatively low. That brings us back to dad’s saying; if you buy the cheapest Tier 3 tire you can, you will likely go through two sets in the time it would take to wear out one set of good quality tires. And the good tires won’t cost twice as much, so you’ll end up paying more per mile driven with the cheap tires.

Hey, I realize that sometimes the budget will only allow for a Tier 3 tire. I make them available for my customers who need them because I would rather see them driving with safe, new tires than pushing their old tires beyond their safety limits. But I always counsel my customers to buy as much tire as they can afford, because it will be much less expensive in the long run.

Your tires are the only part of your vehicle that touch the road. You’re only as safe as your tires are well built.

Buy value – not price.

The Fallacy of Cheap Tires

Thursday, September 9th, 2010

Do you ever shop for shoes in one of our Augusta area shoe stores?
When buying a running shoe, is quality important?
Does durability matter as long as the shoes look fabulous?
Would you rather have one pair of long lasting shoes or two pair of lower quality shoes at the same price?

Is the warranty important when buying tires?

When you choose new tires in Augusta, what’s the most important factor for you?

Give us a call at C & C Automotive at 706-724-0900 for tire recommendations.

You know, buying tires in Augusta is a big deal. It’s a big ticket item so you know you’ll be spending a lot. You’re not only concerned about the price, but you want to know that it’ll be a long time before you need to buy new tires again.

And of course there’s the safety aspect as well. The tires do a lot of work – they carry the weight of the vehicle and you and your passengers. They need to be up to the task. You want to be sure they hold the road and provide good traction. If you carry heavy loads or tow a trailer, the tires need a high load rating to be up for the job.

As a tire professional, I think it’s important that people understand the effect of price on a tire’s performance and durability. When I was a kid, my dad had a saying. He said, “Pay twice as much and buy half as many”.

Dad applied that to a lot of things. He thought that one high quality suit would last longer and look better than two cheap suits. The saying really seems to hold true when it comes to shoes and boots, too.

I buy high-quality work shoes because I spend a lot of time on my feet. They’re more comfortable, have important safety features like steel toes and non-slip soles – and they last at least twice as long as cheap shoes. I feel I get very good value for my money.

I apply the same thinking to tires. The major tire brands that you’re familiar with are known as Tier 1 tires. These tires are well-engineered and very high quality. Comparable tires are usually in the same price range from brand to brand.

Stepping down in price you come to private label tires. Some large tire store chains carry tires with the chain’s own brand. It’s important to know that most private label tires are built by the same Tier 1 brands that you are familiar with – so they are a quality product. You can ask your tire professional who makes their private brand.

The lowest priced tires on the market are Tier 3 tires. These tend to be imported from China or South America. Since you get what you pay for, you can’t expect a Tier 3 tire to deliver the same performance and durability as the others.

So let’s say you need new tires. You’ve determined the features you need. So you have several options, including price options. Now, you’ve probably heard the term ‘it’s a 40 thousand mile tire’ or ‘it’s a 60 thousand mile tire’. Simply put, the manufacturer warrantees the tire for ‘X’ number of miles. If that’s important to you, look for the warranty.

What’s the difference in the tires with higher mileage warranties? It’s the rubber compounds and the amount of tread material. As you might expect, you’ll pay more for the longer-lasting tire.

Now the cheapest tires you can find won’t have a manufacturer’s mileage warranty or if it does, it’ll be relatively low. That brings us back to dad’s saying; if you buy the cheapest Tier 3 tire you can, you will likely go through two sets in the time it would take to wear out one set of good quality tires. And the good tires won’t cost twice as much, so you’ll end up paying more per mile driven with the cheap tires.

Hey, I realize that sometimes the budget will only allow for a Tier 3 tire. I make them available for my customers who need them because I would rather see them driving with safe, new tires than pushing their old tires beyond their safety limits. But I always counsel my customers to buy as much tire as they can afford, because it will be much less expensive in the long run.

Your tires are the only part of your vehicle that touch the road. You’re only as safe as your tires are well built.

Buy value – not price.

The Fallacy of Cheap Tires

Wednesday, August 25th, 2010

Do you ever shop for shoes in one of our Augusta area shoe stores?
When buying a running shoe, is quality important?
Does durability matter as long as the shoes look fabulous?
Would you rather have one pair of long lasting shoes or two pair of lower quality shoes at the same price?

Is the warranty important when buying tires?

When you choose new tires in Augusta, what’s the most important factor for you?

Give us a call at C & C Automotive at 706-724-0900 for tire recommendations.

You know, buying tires in Augusta is a big deal. It’s a big ticket item so you know you’ll be spending a lot. You’re not only concerned about the price, but you want to know that it’ll be a long time before you need to buy new tires again.

And of course there’s the safety aspect as well. The tires do a lot of work – they carry the weight of the vehicle and you and your passengers. They need to be up to the task. You want to be sure they hold the road and provide good traction. If you carry heavy loads or tow a trailer, the tires need a high load rating to be up for the job.

As a tire professional, I think it’s important that people understand the effect of price on a tire’s performance and durability. When I was a kid, my dad had a saying. He said, “Pay twice as much and buy half as many”.

Dad applied that to a lot of things. He thought that one high quality suit would last longer and look better than two cheap suits. The saying really seems to hold true when it comes to shoes and boots, too.

I buy high-quality work shoes because I spend a lot of time on my feet. They’re more comfortable, have important safety features like steel toes and non-slip soles – and they last at least twice as long as cheap shoes. I feel I get very good value for my money.

I apply the same thinking to tires. The major tire brands that you’re familiar with are known as Tier 1 tires. These tires are well-engineered and very high quality. Comparable tires are usually in the same price range from brand to brand.

Stepping down in price you come to private label tires. Some large tire store chains carry tires with the chain’s own brand. It’s important to know that most private label tires are built by the same Tier 1 brands that you are familiar with – so they are a quality product. You can ask your tire professional who makes their private brand.

The lowest priced tires on the market are Tier 3 tires. These tend to be imported from China or South America. Since you get what you pay for, you can’t expect a Tier 3 tire to deliver the same performance and durability as the others.

So let’s say you need new tires. You’ve determined the features you need. So you have several options, including price options. Now, you’ve probably heard the term ‘it’s a 40 thousand mile tire’ or ‘it’s a 60 thousand mile tire’. Simply put, the manufacturer warrantees the tire for ‘X’ number of miles. If that’s important to you, look for the warranty.

What’s the difference in the tires with higher mileage warranties? It’s the rubber compounds and the amount of tread material. As you might expect, you’ll pay more for the longer-lasting tire.

Now the cheapest tires you can find won’t have a manufacturer’s mileage warranty or if it does, it’ll be relatively low. That brings us back to dad’s saying; if you buy the cheapest Tier 3 tire you can, you will likely go through two sets in the time it would take to wear out one set of good quality tires. And the good tires won’t cost twice as much, so you’ll end up paying more per mile driven with the cheap tires.

Hey, I realize that sometimes the budget will only allow for a Tier 3 tire. I make them available for my customers who need them because I would rather see them driving with safe, new tires than pushing their old tires beyond their safety limits. But I always counsel my customers to buy as much tire as they can afford, because it will be much less expensive in the long run.

Your tires are the only part of your vehicle that touch the road. You’re only as safe as your tires are well built.

Buy value – not price.